Yuvraj: No Thanks

     In the year 1982 New Delhi hosted Asian Games, along with it citizen of India witness first time Television programme in colour , yes it was for few hours in a day, and Doordarshan across country telecast television programmes through relay stations and also set up in different part of country Doordarshan Kendra’s to produce and telecast local /regional language programmes to cater local audience, telecast was in terrestrial mode mean to receive programme consumer had to install antenna at the top of house towards the direction from where it catches the signals. As in 1982 television was infant thus it was unable to attract people of country and failed to appetite people’s entertainment hunger so also got name as Idiot box, but after the gap of 28 years now television is fully grown and mature, become competitor to its big brothers cinema and print media as with the press of a button of remote control every thing is at disposable to the customer in his house from music, news, cinema, drama, sports, cartoon, religious programme, regional programmes and share markets across the global, also as live feed whenever anything takes place in the world thus makes world a small village which is accessible from anywhere, as per rough estimates, unconfirmed reports and unofficially right now consumers have access to three hundred and fifty channels to four hundred channels at their finger tips and every categories of channels are available in double digits broadcasting by different groups in the country, the whole scene in the span of 28 years changed in television industry of India from Television sets to transmission to channels –

• from monopoly to competition
• from few hours of transmission to round the clock
• from terrestrial mode to satellite mode 
• from blur telecast to crystal clear audio and video signals
• from analogue to digital mode

      So in the era of competition it bound to happen and it is visible that producers are always in search of new concept and programmes to woo the customers to glue with their channel which will benefit them in return with increase in their Television Rating Programme (T.R.P.) , resulting in they will get their air time sold at very high price to the corporate houses’ which is of course their source of income other then subscription fees.
     Producers five years back were producing local programmes but as mentioned before in every categories score of channels are available thus producers and owners are always on hunt for new but innovative programmes, they started tie up with foreign players but after the gap of sometime ,they started getting right of famous and hit programmes of other countries and produce programme as per interest and demand of local viewers, now recently they are chasing new concept by name reality shows, programme produce and present in such a way that it left impact and curiosity on the viewers and until and unless it not comes to an end customers will stick with their programme.
     NDTV Imagine drama channel of New Delhi Television (N.D.T.V.) in a move to present new programme under reality category had made a programme by name Swayamber, in its first edition they hosted Swayamber(at the time of dynasty rule kings use to host Swayamber for their scion)of famous item girl Rakhi Sambat and in the last episode she suppose to choose a groom to marry but in the last episode she surprise everybody by announcing that she will right now only engaged but later on she will marry with him. After passing sometime she declared she is not going to marry with her finance as he was in the show just to clear his debt by cashing in her name and getting some programmes, but as far Rakhi Sambat is concern she is well known for doing such thing just to get fame and remain in the news, perhaps it was one more such link. In second edition channel organised Swayamber of Rahul Mahajan son of late politician of Pramod Mahajan and it just concluded in which he married to Dimpy Ganguly of Calcutta and it is second marriage of both Dimpy and Rahul Mahajan. Will it be their successful marriage or they will split? Fact lies in future and in coming days it will be clear no need to put pressure on mind and guess. Now as per news, channel approached unmarried cricketers of country M. S. Dhoni, Srisanth and Yuvraj, but both M.S.Dhoni and Srisanth deny on the spot and Yuvraj not respond positive or negative ,so it give birth to speculations that third edition of Swayamber will be of Yuvraj, but giving rest to blur atmosphere of speculations he clear his stand today ,Yuvraj deny that he is going to have Swayamber he is totally focus on cricket because of injury his career get set back, it is wish of her mother to have Swayamber of me as she watch such programme., but he has no intention for any Swayamber.