Past decade sees boom in Indian economy courtesy liberalisation and Indian market become monopoly to stiff competition in almost every sector to name few whether it is electronics or automobiles or mobile phones or television channels or Fast Moving Consumer Goods better known as FMCG infect every field have lot of players rather more players then market can absorb resulting cut throat competition and to survive this scenario not only companies have to come up with new products and features but also at price competitive and for customer he have wide spread choice to pick his requirements and now as commonly says in today’s environment
Customer is King
but there was time when Indian audience has only one channel to watch in the beginning of 80’s at the time when India hosted ninth Asian games in New Delhi and then national channel unable to broadcast good programme’s which can keep audience glue with it reason was lack of content,direction and programme and it was not of twenty four hours channel but in the early 90’s at the time of gulf war people of this country experience television programme worth watching and with it start of new era courtesy Cable News Network popularly known as CNN and then after 1995 world’s lot of private well known channel’s entered Indian market through Cable network in the beginning free to air mode but letter on as they started getting popularity among public and become source of attraction with power to glue with it public they become paid and not only now television channel’s become major part of daily life of Indian public but also it has cross or take over big brother bollywood in popularity angle so now get respect from Indian film industries all the section like producer ,director, actor, musician, dance director even they start taking part and often they seen in different programmes.
Now a days in India there is buzz because of two reality programme’s which stared almost simultaneously on different channels one is ‘Sach Ka Samna’ on star plus from Monday to Friday at 10.30 p.m. which is Indian Version of ‘Moment of Truth’ and ‘Iss Jungle se mujeh bachao’ on Sony at 10.p.m. Monday to Thursday and on Friday at 9.p.m. but today I will focus on to ‘Sach Ka Samna’ only and some other time will write of ‘Iss jungle se mujeh bachao’.
Moment of Truth is worldwide controversial but famous programme after getting telecast right,Star Plus in India start airing programme at 10.30 p.m. and person which are part of hot seat and going to face fire of twenty one questions and if they would be strong enough mentally and physically to reveal hidden truth in front of their relatives or friends will walk away with 1,00,00,000 Indian Rupees and participants are from all walk of life like common people, known faces from cricket world, small screen actors that is Television and so on. First participant provided with set of fifty questions which are based on research team’s inputs they collected from concern’s relatives, family members and friend’s and participants answer monitor by polygraph machine on a paper with lines which are studied by experts and then they come up with conclusion if the answer is wrong or right which is determined by the change through heart beat, pulse rate and other body actions. Channel and participant’s both have financial advantage or interest through this programme like Channel will be successful to pull lot of viewers which will give jump to it’s Television Rating Point better known as T.R.P. which will attract lot of advertisement and participant’s can fetch maximum of 1,00,00,000 Indian Rupees which is by no mean a small amount,and to have one crore in pocket one has to go through five slabs provided his answer always correct by replying true or false and at the end of any slab participants can quite and can take that amount with him but as the participant keep on moving ahead towards upper side then certainly question start becoming more personnel and controversial which in front of family members,relative or friends hard to accept and it need guts but as this is the format of programme and participant has to say only true or false and this is merely a game show and participant are voluntarily taking parts and they are not forced by anybody to be part of hot seat.
In the very first week of broadcast of Sach Ka Samna,this programme surprisingly has make different section of society it’s opponent which give the channel negative publicity and create curiosity to watch but it has different that it become part of parliament to raise voice’s to stop the programme but this shoot the T.R.P. of channel and category who oppose this programme are our parliament’s upper house where Members raise the voice that this programme is against our society, culture and tradition, and some religious organisations also raise eyebrows on to the questions asked in this programme one can’t see with family but media stand neuter in this issue no doubt had hosted some programme’s related to Sach Ka Samna with known faces of society like social activists, Television Actor, Religious representatives.
Well I think to raise voice in a democracy is good but it’s not good in democratic set up to come with conclusion to bar anything if they don’t like it or which directly not related to anybody and everybody has right of freedom to do what ever he or she like,well yes there is a line which should not be cross by anybody and in our legislation for everything there is check up, known as regulator and we should leave the matter on to them to do there responsibilities in transparent and fair manners.
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WELCOME n Thanx for yourgoodself's valuable thoughts, certainly for me these words are Gem and will give me direction.........Nartan Gulal