Success of Indigenous Drink: Lassi

     India is land of opportunities for those who are hard working, have ideas and ambitious because these are perfect ingredients for success & achievements, other then mentioned to pluck the fruit of success in life even money is secondary level requirement for these persons and also not very huge amount required to start any venture, just resources at your disposal are enough to flourish. To enter any new venture which is despite full of cut throat competition not only from unbranded, organised and multinationals and they are serving there products in attractive packaging, hygienic, with marketing and clubbed with schemes only ambitious person like Prabhkiran can dare to get into this trade without premises or shop, without manpower and just handful of money moreover at the age of twenty and being student of I.I.T. Prabhkiran resident of Punjab State but living in finance capital of India Mumbai from last three years because he is studying Civil Engineering course at I.I.T. Mumbai. Having awareness of financial losses to his father in business he thought to do something along with study, but without effecting study and pumping in huge money in the venture. He looks around the area he was living in and found that Punjab’s famous drink lassi is not available with same favour and taste, he made his mind to start selling lassi in the campus itself in the evening. He along with his friend Himanshu Dhiman before getting into the venture they did research like from where they will get economical main material curd which goes into to make lassi and they started it producing in the hostel rooms and then after fortnight get the views of their colleagues by offering them flavor of lassi. This year March month both started selling lassi in the evening after institute study over in the campus on computer table, in the beginning they started with conventional flavour of lassi by giving name to their venture “Khadkey Glassi” but later on added some more flavours of lassi and it was instant hit as within three months they were break even. As per reports now he has more then half thousand as his followers on social networking site Facebook, which have applauded and praise on to his venture Khadkey Glassi. He feel sorrow that his cofounder of venture has left him no doubt he is join by another one, but at the same time he feel proud that friends who were making joke of him for selling lassi despite student of I.I.T now appreciate his efforts. Some asked him if he had to sell lassi then why he get admission in the I.I.T, he responded with smile that from his childhood he had interest in food and beverage and have passion for Indian cuisine. 
    He is motivation for young aspirants who want to start any venture but because of shortage of money or premises or manpower are becoming obstacles on their way to kick starts venture, simply they should look around themselves and utilize resources, with some research and innovation can get in any field as countless opportunities are existing all it need little bit hard work and ambition to achieve something in life and certainly success is not far away from there fist.