Emerging Power of Television

     India hosted 1982 Asian Games and at that time Television in India was very less known, watched and have few hours of broadcast during whole day, it was telecast by Doordarshan and citizen of this country had access of only two to three channels, to watch the Television channels viewers had to erect antennas at their roof tops and higher the antenna means better the reception, if somebody at that time look around from their roof tops then all around there were television antennas; telecast was in terrestrial mode. It was the story and picture of Television industry in India up to 1990 with miner changes like telecast of black and white to colour and improvement in technical problem to minimal levels like Sorry for Interruption.
     Then during Iraq war rise of television industry to its second level as people watch it through cable television on Cable News Network (CNN), anything happening there was available for Global audience including India but only in big cities and metros of the country. It gave birth to new technology in India to watch television through Cable, which reached on to the home of subscribers through cable operators and cable operators had installed big size dishes at his premises to receive signals of free to air channels, but it was analogue mode, and channels were giving services round the clock. Watching popularity and control of Indian viewers by cable industry, to survive its channels government make it mandatory to show three channels at there prime band for all the cable operators other wise authority can seize the cable operators equipments if he fails to air the channels.
     In less then decade, Cable industry touches absolutely new levels in the country, as every well known group and channels try to cash the boom by beaming the signals and it was available in good audio and video qualities, the best part of this service was that it was available 200 to 300 rupees depending upon the location and 150 to 250 channels were available. Now it enters in digital mode through set up boxes and Direct to Home (DTH) service, through net, all it make Television industry across India a respectable name. With the boom in cable lot of companies start making programmes which gave chances to unknown faces, talent to get exposer and making them house hold name in the country without any sweat through below coded set of programmes –

• Kaun Banega Crorepati
• Dance Shows
• Singers courtesy Sa Re Ga Ma
• Reality Shows
• Dramas
• Stand up comedian

In the span of two decades television left far behind film industry as far popularity is concern among Indians, instead it attracts them to become part of Television industry, whom in the past they consider there insult to be part of it and were living in other world, but now actors, directors and choreographers are attached with different channels by one way or another like some are making programmes and some are judging the shows, in the list of programme making for Television channels are-

• Jatinder Daughter through Balaji films
• Comedian Jagdeep sons through Boogie Woogie
• Shahrukh Khan
• Yash Raj Films

Actors, directors, writer, dance directors are hosting the programmes like Amitabh Bachchan, Shahrukh Khan, Saroj Khan, Shekhar Suman and Shilpa Shetty to name a few, infect no actor left who never appear on television shows. Even now actors prefer to promote their films through television reality shows by appearing one week before the release of film as they found television reality show good and powerful medium to publicity films without spending single penny. Now it’s quite common and often actors and actresses seen on channels frequently.
     Television Industry has made big brother (Film Industry) dwarf with its strong impact and presence across India rather whole world among Indian communities and it is stamp by different sections of film industries like actors, Music directors, writers and chorographers, so in India right now if any industry is riding on the success then without any doubt it is Television Industry.